You Can Vote Ad Campaign
According to a study conducted by the Sentencing Project, more than 40 percent of prisoners across the nation believe that they have been permanently disenfranchised as a result of their incarceration, and almost 60 percent of prisoners believe that being on probations makes them ineligible to vote. The majority of prisoners (63 percent), reported that no one had ever provided them with information regarding their voting eligibility.
In order to increase awareness about the voting rights of those with criminal convictions, NYCLU worked with Citizens Against Recidivism, the Brennan Center for Justice at the New York University School of Law, and The Fortune Society to place ads in 600 buses in Brooklyn, the Bronx and Manhattan. The estimated bus ridership in the five boroughs is approximately 14.2 million weekly. Manhattan alone has close to 4 million bus riders per week. The ad placement scheme ensures that riders in the three boroughs see the ad one to two times per week until Friday, Oct. 10.